Step 1: separate the keywords into a proper relation (table).
CREATE TABLE Keywords (KeywordID int IDENTITY(1,1) NOT NULL
, Keyword NVARCHAR(256)
, constraint KeywordsPK primary key (KeywordID)
, constraint KeywordsUnique unique (Keyword));
Step 2: Map the many-to-many relation between companies and tags into a separate table, like all many-to-many relations:
CREATE TABLE CompanyKeywords (
CompanyID int not null
, KeywordID int not null
, constraint CompanyKeywords primary key (KeywordID, CompanyID)
, constraint CompanyKeyword_FK_Companies
foreign key (CompanyID)
references Companies(CompanyID)
, constraint CompanyKeyword_FK_Keywords
foreign key (KeywordID)
references Keywords (KeywordID));
Step 3: Use a simple GROUP BY query to generate the 'cloud' (by example taking the 'cloud' to mean the most common 100 tags):
with cte as (
SELECT TOP 100 KeywordID, count(*) as Count
FROM CompanyKeywords
group by KeywordID
order by count(*) desc)
select k.Keyword, c.Count
from cte c
join Keyword k on c.KeywordID = k.KeywordID;
Step 4: cache the result as it changes seldom and it computes expensively.