Regex is not ideal for this. JavaScript can traverse the HTML as distinct objects more readily than as a long string. If you can identify the picture by anything, say by adding an ID to it, or an ID to a parent with that as the only image, you'll be able to access the image from script:
var myImage = document.getElementById('imgAvatar'); // or whatever means of access
var src = myImage.src; // will contain the full path
if(src.indexOf('/') >= 0) {
src = src.substring(src.lastIndexOf('/')+1);
}
alert(src);
And if you want to edit, you can do that just as well
myImage.src = src.replace('.jpg', '.gif');