I have a Date Time field in a report with format set to 31/01/2000 13:30. It says on the dialog that Formats that begin with an asterisk () will reflect the regional settings of the report.
It also confirms below that my current regional settings are: English (UK)
I then deploy to my local report server and run the report and it displays in American Date format e.g. 01/31/2009.
The local report server is set to run under my own local account which is set to UK format regional settinsg.
Where is it picking up these American settings from?