"TLD-first domain-like identifiers" is a mouthful but that's all I can come up with.
I've seen these used in various places over the years and wondered what the history/reason behind this convention is, since you might be forgiven in thinking that there is one true way to mention a domain.
I don't use Java but I recall from poking around that namespaces are often done like this:
uk.co.tophats.stitchkit
A specification file for a "Launch Agent" on Mac OS X:
ws.agile.1PasswordAgent.plist
A preferences file on Mac OS X:
com.apple.iTunesHelper.plist
Why is the TLD first? Is it just hierarchical pedantry like UK vs. US date formats?