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I'm specifically asking if , and what, is the specification for formatting the text inside a QR code - not how to generate a code ( which I can do ).

I need to put hCard data into a QR code, however I don't know how to mark the QR code as VCF data ( vs url , vs text , vs etc ) so the decoder knows what to do.

All the info I've seen online has to do with generating the QR code, not formatting the data inside.

A: 

There is no official specification for this -- the QR code spec does not say anything about the contents. Everything I know about the commonly-used and de facto formats and conventions is summarized in this wiki: http://code.google.com/p/zxing/wiki/BarcodeContents

Sean Owen