Silverlight SEO

Question

Hi All, Ive just released a silverlight website and Im trying to spread the word to get the ball rolling.

Does anyone have any advice on SEO for Silverlight or other means to get the word out about me website.

Thanks

Answer 1

Let's try make this more relevant to Silverlight...

SEO of Silverlight sites is certainly doable (ignore anyone that still says it is not), SEO for a Silverlight site is just the same SEO problem that every other site faces.

SEO on a Silverlight website

• First ensure that you provide a sitemap for the searchengines. That should map to all content pages.
• Provide a parallel ASP.Net website to publish your content for the search engines to read. This is now quite easy with RIA services as an ASP.Net website can consume a RIA service just like any other WCF service.
• Make good use of headers, meta tags, titles, human-readable urls to include relevant keywords

SEO for a Silverlight wesite

• Paid search via Google AdWords (look for free trial vouchers in some trade magazines). You have to know that your sales from traffic will actually pay for the clicks.
• Pay only for keywords that will get you the right kind of viewers. You are not intested in pageviews, you are interested in conversions (sales).
• Assume that if only 1 in 100 visitors make a sale that is actually a good conversation rate (actually 1% can often be a very good conversion rate).
• Provide useful, relevant content. The best way to gain ranking is to provide useful content relevant to the topic of your website.

There are professional SEO agencies taking $1,000s a month from clients to ensure the clients make many times that amount back. If you can't afford the professionals, start doing it yourself by contacting other relevant sites and offering to swap site links. Stay away from link farms, spammers etc as you may well get penalised for any black-hat techniques or relationships.