Consider this pointless program:
/* main.c */
#include <stdlib.h>
#include <unistd.h>
int main(int argc, char **argv) {
    int i;
    for (i = 0; i < 1024; i++) {
        int pid = fork();
        int status;
        if (pid) {
            wait(&status);
        }
        else {
            char *ptr = (char *)malloc(1024*sizeof(char));
            char *args[2] = {"Hello, world!", NULL};
            execve("/bin/echo", args, NULL);
        }
    }
}
Would not freeing ptr constitute a memory leak for either main.c or the other program, or is it going to be freed anyway when execve is called?