You can use this sed regexp:
sed 's/count="\(.*\)"/\1/'
However your script has another problem:
j=`echo $i | awk -F " " '{print($2)}'` // output is `count="0"`
sed 's/count=//g' $j > $k; echo $k;
should be
j=`echo $i | awk -F " " '{print($2)}'` // output is `count="0"`
echo $j | sed 's/count=//g'
or better:
echo $i | awk -F " " '{print($2)}' | sed 's/count=//g'
'sed' accepts filenames as input. $j is a shell variable where you put the output of another program (awk).
Also, the ">" redirection puts things in a file. You wrote ">$k" and then "echo $k", as if >$k wrote the output of sed in the $k variable.
If you want to keep the output of sed in a $k variable write instead:
j=`echo $i | awk -F " " '{print($2)}'` // output is `count="0"`
k=`echo $j | sed 's/count=//g'`