I've used lightbox and fancybox quite a lot but never really seen any reason to choose one over another. There are also a whole bunch I have not used like these http://planetozh.com/projects/lightbox-clones/ . The data on that page is quite old and in many cases incorrect.
Are there any good reasons to choose one over the others? Performance, API options, ease of customization etc.
This is more of a subjective question than a black and white one. I haven't seen any comparisons on this topic don't know where else to ask this.
edit After looking at the suggestions I think fancybox has the best api and it's only 5kb gzipped. http://fancybox.net/api Colorbox also looks very good.