I would like to update the flashvars value argument to view another video:
<param name='flashvars' value='movieId=1002' />
I found out that I can make it work in Firefox by updating the parameter with the extra step of readding the whole flash contents.
$("param[name=flashvars]").attr("value", "movieId=33");
$("embed").attr("flashvars", "movieId=33");
$(".root").append($("#video"));
But this does not work in IE8 as the browser won't refresh the flash contents. Any ideas on how to reload the flash contents without external dependencies like swfobject.js?