Hey guys / gals,
I realize this isn't a target programming question but I don't know where else to ask this question.
I have been asked to research "vokens", "big box media" and "leaders" in the implementation of a web strategy for a company. I understand that "vokens" are those highly annoying animated floating ad's that appear over websites (that usually utilize Flash or Silverlight), but what exactly are "big box media" and "leaders" when they are referring to advertising? Has anyone encountered those terms in their past projects?
After I get some clarification on those definitions I am sure I will have 100 more programming focused questions on them, but I will leave that for later.
Cheers in advance!