to get to a single dom element with javascript, you need a way to uniquely identify it. the ideal approach is to give your element a unique id.
<a id="myAnchor" href="#" style="color:red;">HELLO</a>
then you can directly obtain a reference in script.
var myAnchor = document.getElementById('myAnchor');
or if you are guaranteed that your element is the only anchor element within the "some" id you can do
var someDiv = document.getElementById('some');
var anchors = someDiv.getElementsByTagName('a'); // returns a list of anchor elements
var myAnchor = anchors[0]; // get the first element in the list
but since that's not the case you'll have to pick your way down through the dom some more.
var someDiv = document.getElementById('some');
var headers = someDiv.getElementsByTagName('h3');
var myH3 = headers[0];
var anchors = myH3 .getElementsByTagName('a'); // returns a list of anchor elements
var myAnchor = anchors[0]; // get the first element in the list
from there you can see the stuff between the tags with
alert(myAnchor.innerHTML);
or
alert(myAnchor.firstChild.nodeValue);
or some other method already mentioned here.