They're setting the .display CSS property on an internal DIV from 'none' to '', which renders it.
It's a bit tricky, as the JS seems to be in here that's doing it:
http://www.zenfolio.com/zf/script/en-US/mozilla5/windows/5AN2EHZJSZSGS/sitehome.js
But that's basically how everyone does this. It's in there, somewhere.
EDIT: Here it is, it looks like:
//... (bunch of junk)
zf_Features.prototype._entry_onclick = function(e, index)
{
var cellNode = this.dom().getElementsByTagName("H3")[index].parentNode;
while (cellNode.tagName != "TD") cellNode = cellNode.parentNode;
if (this._current != null) this.dom(this._current).className = "desc";
if ("i" + index != this._current)
{
cellNode.className = "desc open";
cellNode.id = this.id + "-i" + index;
this._current = "i" + index;
}
else this._current = null;
zf_frame.recalcLayout();
return false;
};
Basically, what they're doing is a really roundabout and confusing way of making the div inside of TD's with a class "desc" change to the class "desc open", which reveals its contents. So it's a really obtuse roundabout way to do the same thing everyone does (that is, handling onclick to change the display property of a hidden div to non-hidden).
EDIT 2:
lol, while I was trying to format it, others found it too. =) You're faster than I ;)