From what I've already read this appears to be impossible, but I wanted to see if anyone out there has a secret trick up their sleeve or at least a definitive "no".
Supposedly a master page is really just a control for a content page to use, not actually the "master" of a content page. If I wanted to go from one content page, to another content page with the same master page, I would just say
Response.Redirect("PageB.aspx");
But this would immediately cause a postback, flickering the page, which is the crappy pre-ajax way of doing things.
In this current project, I'm trying to see if I could figure out how to change the current content page of a ContentPlaceHolder in the master page asynchronously, when a button is clicked on the master page.
Is this possible, if so how?