ShellExecute is a function in a windows dll.
You need to add a declaration for it like this in a VBA module:
Public Declare Function ShellExecute Lib "shell32.dll" Alias "ShellExecuteA" ( _
ByVal hWnd As Long, _
ByVal lpOperation As String, _
ByVal lpFile As String, _
ByVal lpParameters As String, _
ByVal lpDirectory As String, _
ByVal nShowCmd As Long) As Long
The difference between your Shell solution and ShellExecute is that ShellExecute will use the default system handler for URLs to open the link. This doesn't have to be IE. Your solution will always open it in IE. Yours is the equivalent of putting iexplore.exe into the run box in windows. ShellExecute is the equivalent of just putting the url in the run box in windows.