After using WiX, NSIS and InstallAware, I have to humbly admit that they were all overkill for what I really need as a software developer. There are no projects that I've done so far which couldn't be deployed using the Visual Studio deployment project.
Is it limited? Yes.
It is also very simple to learn an use. Moreover, you actually can do really neat things like automatically create patches (.MSP files) by using techniques as described here
I fully understand that you can't do everything inside of a Visual Studio setup project, but it's rather surprising what you can accomplish. It's free, it's easy and, frankly, for general use is a better option than spending endless hours learning WiX's mind-boggling XML (impressive as it is), or InstallAware's verbose scripts...
With VS Setup, it's drag'n'drop & build'n'deploy. Every other solution I've tried had set backs... they can't automatically detect your project output... or need special filters so as not to include unwanted outputs from the build.
My suggestion is thus: If you simply wish to get your project deployed, then learn:
- How to build a custom installer class, and
- How to author your own pre-requisite packages
These are both reasonably easy skills to master, and satisfy the needs of most developers.