I'm looking for a guide to interpreting results from Google Analytics. Also is there an API for accessing the data?
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195answers:
4
A:
I can't recall the exact video but I found some really good tutorials on youtube - I think it was even a google created video
http://video.google.ca/videosearch?q=Google+Analytics&emb=0&aq=f#
BPAndrew
2009-03-12 15:10:07
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A:
I'm looking for a guide to interpreting results from Google Analytics.
I like Advanced Web Metrics; it's come in quite handy. Recommended if you're at least somewhat familiar with analytics packages in general. Otherwise pick something a little simpler, like Google Analytics 2.0.
Also is there an API for accessing the data?
You can find the API here
John Feminella
2009-03-12 15:11:16
Does it help to have a good understanding of Statistics first, or will the basic ability to just read graphs work well enough?
leeand00
2009-03-13 13:43:24
That would be helpful, but not critical. You should probably know what medians and averages are; what a distribution is; that sort of thing. Good analytics depends more on understanding how well you're doing and what you can do to improve.
John Feminella
2009-03-13 14:05:44
A:
The Google Analytics blog is definitely worth a look with a mixture of beginners and more advanced articles.
Have a look at the 'useful links' section on the blog, particuarly the Conversion University which has lots of presentations including an 'Interpreting Reports' section.
pelms
2009-04-06 14:43:40
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A:
Google released an Analytics API on Apr 21, 2009. As usual with Google, there are a few caveats:
- It is in "public beta". Everyone can use it, but they reserve the right to modify the API at any time.
- Most, but not all metrics and dimensions are available. You can mostly ignore this fact until you start doing advanced combinations.
- Read-only access.
They provide full developer documentation and an Analytics API Google Group for discussion.
http://code.google.com/apis/analytics/
Note: As a new SO user, I can't add any relevant links for this answer, so feel free to edit this post and add them in.
Marc L
2009-05-27 21:30:29