You should use Model-View-Presenter for sure. In the view, you should have your control.
The control's responsibility should be merely to take input from the user, validate it, and pass that information to the presenter. The presenter should then interact with the model, where your business rules are stored.
From the model, you may wish to return the links that are then passed to the control for display, or you may wish to return some metadata that is passed to another system to retrieve the links.
What I would do is use the Strategy pattern in the model, so that you can easily swap in and out different versions of your business rules.
To abstract interaction with your backend datasource (if you have one) have a look at Martin Fowler's Gateway pattern.