If you really want to worry about locking do this.
UPDATE table SET status='INACTIVE' WHERE id = 'key';
If this succeeds, there was a duplicate.
- INSERT the additional inactive record. Do whatever else you want with your duplicates.
If this fails, there was no duplicate.
- INSERT the new active record.
Commit.
This seizes an exclusive lock right away. The alternatives aren't quite as nice.
Start with an INSERT and check for duplicates doesn't seize a lock until you start updating. It's not clear if this is a problem or not.
Start with a SELECT would need to add a LOCK TABLE to assure that the select held the row found so it could be updated. If no row is found, the insert will work fine.
If you have multiple concurrent writers and two writers could attempt access at the same time, you may not be able to tolerate row-level locking.
Consider this.
Process A does a LOCK ROW and a SELECT but finds no row.
Process B does a LOCK ROW and a SELECT but finds no row.
Process A does an INSERT and a COMMIT.
Process B does an INSERT and a COMMIT. You now have duplicate active records.
Multiple concurrent insert/update transactions will only work with table-level locking. Yes, it's a potential slow-down. Three rules: (1) Keep your transactions as short as possible, (2) release the locks as quickly as possible, (3) handle deadlocks by retrying.