To expand upon what Lasse said (or rather, make it a little more explicit).
Because 0 is convertable to an Enum type,
0 - endDate.DayOfWeek becomes
(DayOfWeek)0 - endDate.DayOfWeek
And since you can subtract one enum from another and get an integer difference:
(DayOfWeek)0 - endDate.DayOfWeek == (int)endDate.DayOfWeek
Thus, since the result of the subtraction is an int, you can then add 7 to it.
endDate.AddDays(0-endDate.DayOfWeek + 7);
So, if Monday's Enum value is 1
0 - endDate.DayOfWeek == -1 + 7 == 6
However, you can't do the reverse.
endDate.DayOfWeek - 0 + 7,
because the result type of the calculation is dependant upon the leftmost side. Thus, while 0 - endDate.DayOfWeek results in an integer, endDate.DayOfWeek - 0 results in an enum DayOfWeek.
Most interestingly, you could use this side-effect to get the value of an enum without casting, though I would consider this hackish and confusing... thus to be avoided.
int enumValue = -(0 - endDate.DayOfWeek);