Why don't we just all close our eyes to old browsers and look forward?
Seriously if we keep giving people room not to upgrade they shall never updgrade. This is becoming more of an ethical issue than is conventional. As a developer you should thihnk hardly about whether you are helping by allowing your users, little comfort to their misery in old browser, or by advising them to upgrade. In my opinion the former cost less. So save the "business and money from the masses" talk for later.
Even Microsoft ignored its own browser(IE6) when developing parts of its new product website.
Obviously the BBC here in the UK are very much like people who preach change but at the same time prevent people from changing.
Enough with this compatibility and money talk!. Upgrade to something neat or get lost!
PS. IE6 lost 20% of its audience to firefox last month!