How about telling them about Smalltalk history, the creative outburst at PARC, and the philosophy underlying this branch of OO language? Then quickly explain that ObjC is an attempt to pair this philosophy with an efficient, universally known language (C). Present NeXTstep and OSX as a further outgrowth of this, and land on the unusual features of the iPhone API (from a developer's perspective).
This will give them some history, a glimpse of the creative and technical issues faced by programmers, and a sense of the role computer languages play in the broader development of consumer computing. You can even show them some syntax comparing Smalltalk/ObjC/C/C++/Java, for example. Without going into detail, that might give them some sense of what a programmer's reality is like.