The Android Market Developer Console shows two numbers for your submitted application; "total" and "active installs". What exactly does the "active installs" number mean? Is it affected by application upgrades?
For example:
- 500 users install v1.0 of an app
- v2.0 of the app is released and all 500 people upgrade via the Market.
- Assume no one uninstalls.
Does that yield a "total" of 1000 because the APK was downloaded 1000 times...but an "Active Installs" of 500 (50%) because, in the end, only 500 people are running the app? Does an upgrade get counted as an uninstall followed by an install?