generate thickbox in jquery is not working

Question

Dear all, i have a scence:

when click into Link in my page

1. call webservices through jquery to get database

2. cooked result and insert into html and insert into using jquery

3. in cooked result i insert "" using thickbox to keep a parent page.

4. Result when i click html just generated, they just opened in a new window not get result like normal i use thickbox

anyone meet a same circumtance pls help

Thanks in advance