I would like to do the following
[controller setMessageBody:[NSString stringWithFormat:@"<strong>%@</strong> <br> <br> %@ <br><br> %@ <br><br> Sent From MyApp",self.articleTitle, self.articleDescription, self.articleURL]
isHTML:YES];
on the last %@ I would like to do <a href="%@">Hello</a>
But I am not sure how to escape it properly?