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I want to get on the whitelists for my email system, any recommendations whom to should contact about doing this, do I contact the big email providers directly (Yahoo, gmail, Microsoft hotmail/msn, AOL)?

Also besides domainkeys, dkim and SPF records what else is a good way to protect yourself from getting on blacklists and going into spam folders?

Also is there a good list out on the net of things not to say in emails when sending, like saying the word "FREE FREE FREE" three times in an email isn't good.