In JBoss, the configuration file you want to look at is conf/standardjboss.xml
It looks intimidating (and it is), but look for a container-configuration element called "Standard Stateful SessionBean". Towards the end of this element you'll see the container-pool-conf section, which defines the maximum number of instances for this configuration. This file can be modified, or you can define your own configurations, although I'm not too clear how to go about that. I suspect it goes inside the META-INF/jboss.xml file.
Once you've defined a configuration as you want it, you need to configure the EJB itself to use it. Under EJB 2, you'd use the META-INF/jboss.xml, but in the wonderful descriptor-free world of EJB3, I'm not sure.
So the answer likely lies in an appriately configured META-INF/jboss.xml file. Sorry I can't be more exact, but at least know you know where to look.