It's a little unclear exactly what you're trying to do, but it sounds like maybe you have a model called Customer and you would like to add some attributes to it, such as email address, id, and so on?
Basically, with Active Record you don't need to do anything special to add a simple attribute (like a string or an integer). Just add a field called "email_address" to your customers table in the database, and all of your Customer objects will automagically get "email_address" and "email_address=" methods (not to mention the Customer class itself getting "find_by_email_address" and other useful methods as well). If you are adding a field containing another model, it's a bit more complicated - add a "something_id" field to the table, and an association to the class definition (eg, "has_one :something"). For more information, see the ActiveRecord api documentation.
You don't have to use any particular means to add the field to your database, but you might want to consider Migrations. Migrations are a convenient way to keep your schema versioned and synchronized across multiple machines.
If you are building your model right now, there's a short cut built in to the generator to add fields. Instead of just saying...
script/generate scaffold customer
...you can say...
script/generate scaffold customer email:string name:string badge_number:integer
...and it will generate all the appropriate fields in your migration, as well as adding them to your generated views.