For example, I want my static files to expire 7 days after they're first downloaded. What should I set the Expires header value to be?
                +1 
                A: 
                
                
              
            You need to do this server side. Generate the timestamp calculating the value, then send back the header with that value.
Example with PHP
header('Expires: ' . gmdate('D, d M Y H:i:s', strtotime("+7 days")));
                  Simone Carletti
                   2009-07-30 12:13:59