As detailed here, you want a positive lookbehind clause, such as:
grep -P '(?<=name=)[ A-Za-z0-9]*' filename
The -P makes grep use the Perl dialect, otherwise you'd probably need to escape the parentheses. You can also, as noted elsewhere, append the -o
parameter to print out only what is matched. The part in brackets specifies that you want alphanumerics and spaces.
The advantage of using a positive lookbehind clause is that the "name=" text is not part of the match. If grep highlights matched text, it will only highlight the alphanumeric (and spaces) part. The -o parameter will also not display the "name=" part. And, if you transition this to another program like sed that might capture the text and do something with it, you won't be capturing the "name=" part, although you can also do that by using capturing parenthess.