+10  A: 

Heredoc syntax.

Paolo Bergantino
You winned me here :)
Jonathan Sampson
+1 You beat me by 51 seconds :)
Andrew Hare
Woo! I've won the easy question sweepstakes! :)
Paolo Bergantino
Paolo did winned the fight again, but this is a dupe's dupe dupe.
karim79
Oo, shame on me. I even answered one of the dupes! :(
Paolo Bergantino
@Paolo Bergantino - I would've answered this too, I'm just being a sore loser :(
karim79