This should fall more or less 'naturally' from the requirements.
Do you have a solid understanding of what the app is supposed to do, its scope, et al?
It really depends on what the size of the project is you're talking about: the approach and rigor one must apply is different for a team building commercial software than a personal project.
That said, some general tips are:
1) On your medium of choice (I like whiteboards) start enumerating the use cases or user stories. Keep going until you feel like you've gotten the most important/encompassing 80% covered.
2) When you're satisfied that you have the "WHAT" (use cases) succinctly and more-or-less sufficiently defined, you can start working out the "HOW" (objects, algorithms, et al). I would suggest a bias towards less complexity: you do not want a complicated and multi-layered object hierarchy unless you really, really need it (and even then, you probably don't).
3) I tend to enforce a "no-coding" rule until #1 and #2 are done, throw-away prototypes or explorations of particular approaches notwithstanding. It's very very easy to start slinging code and discover you're "trapped" by the object model you came up with before you fully understood what it is you're building.
4) Once you're done with your requirements gathering you can use any # of approaches to start breaking out functional units/objects/roles/etc. CRC cards are one approach; I've also had success with UML class & sequence diagrams.
I personally like to do lots of whiteboarding in UML; I take pictures with a digital camera frequently to archive thinking/approaches. These are much better than nothing when it comes to poor-man's documentation or answering the question "why did/didn't we..." 2 months down the road.