you can use an HtmlHelper extension to do this if you want:
namespace MyExtensions
{
    public static class HtmlHelperExtensions
    {
        pubilc static string EmitPluginData(this HtmlHelper htmlHelper)
        {
            var pluginData = GetPluginDataFromSomeWhere();
            return pluginData;
        }
    }
}
Then you can use this in your views:
<html>
<body>
    <%= ViewData["SomeData"] %>
    <%= Html.EmitPluginData() %>
</body>
</html>
Just don't forget to add the namespace to your web.config:
<pages>
      <namespaces>
        <add namespace="System.Web.Mvc" />
        <add namespace="System.Web.Mvc.Ajax" />
        <add namespace="System.Web.Mvc.Html" />
        <add namespace="System.Web.Routing" />
        <add namespace="MyExtensions" />
        ...