The code in the braces is the instance initializer.
From The Java Language Specification, Third Edition, Section 8.6:
An instance initializer declared in a
class is executed when an instance of
the class is created (§15.9), as
specified in §8.8.5.1.
If the Name
class is executed, the public static void main(String[])
method is called by the Java virtual machine, but the Name
class is not is not instantiated, so the code in the instance initializer will never be executed.
There is also a static initializer, which is similar in appearance to the instance initializer, but it has the static
keyword in front:
static {
// Executed when a class is first accessed.
}
Again, from The Java Language Specification, Third Edition, Section 8.7:
Any static initializers declared in a
class are executed when the class is
initialized and, together with any
field initializers (§8.3.2) for class
variables, may be used to initialize
the class variables of the class
(§12.4).
The Initializing Fields page from The Java Tutorials also has information about the static and instance initializer blocks.