Ok, don't get me wrong, I absolutely love the idea of web standards... wrote and validated a number of pages with strict XHTML 1.0 - however, the web is evolving... and the more I use XML, realize the capacity of the DOM, and realize most browsers don't care one way or the other, the more I realize I realize I just want to break conventions and start using custom attributes.
Example of this is on my current site which uses a "message" attribute on a number of elements, and jQuery to then match those element types and update a footer message (something like a static tooltip). Problem of course is... this isn't actually supported.
My question then is simply is there something of a broader spectrumed doctype that would allow me to use 99% of the XHTML and/or HTML5 standard but throw in some custom attributes?
Or do I just continue to break validation and say to hell with it cause the browser and javascript will "get it" anyway?