(I was going to just comment on an answer above, but ran out of room.)
We bought Ranorex, and I wouldn't do it again. Their licensing for 1.5 (what we're using) was unclear. Their written license was per user, their marketing said per machine. Still, enforcement was key-based, and not a big deal when a machine got wiped or a replacement tester came in.
For the 2.0 product, their licensing is now tied to the machine. Reimage a machine and you get to relicense it. I'm just not going to support that kind of hassle with my company's thousands of dollars, and we didn't upgrade.
For what they want for the product, a lot of the functionality could be easily written using the UI Automation Framework. Ranorex is a decent product, but I question its value for the money. We're moving a lot of our new tests to just coding to the UI Automation Framework, as we often end up modifying Ranorex-generated code anyway.