There's no way to do this without some sort of client-side scripting, ie Ajax. You need something that will poll the server at regular intervals and show a response to the user. There's a snippet that shows how this might be done.
Of course, to make that possible you'll also have to farm off the import itself to an off-line process. This would do the import, and record its progress somewhere regularly (in a file, or the database) so that the Ajax can query it. A good way of doing this might be to use celery, the Django-based distributed task queue.
Finally, you'll need a simple view that the Ajax will call, which will query the long-running process (or look at the progress record that it creates) and report back to the client.
So, fairly complicated.