From the Google cache of Apple Developer Connection - Web Apps Dev Center - Designing Content...
Create a Web Clip Bookmark Icon
iPhone and iPod touch allow a user to
save a Web Clip bookmark to your site
on their Home Screen.
To specify a bookmark icon for all
pages of a web site, place a PNG image
named "apple-touch-icon.png" at the
root directory of your web server -
similar to the "favicon.ico" for site
icons.
To override the site bookmark icon on
a specific web page, insert a <link>
element similar to <link
rel="apple-touch-icon"
href="/customIcon.png"/> within the
element of the page.
The bookmark icon dimensions should be 57x57 pixels. If the icon is a
different size it will be scaled and
cropped to fit.
Safari will automatically composite
the icon with the standard "glassy"
overlay so it looks like a built-in
iPhone or iPod application.