Being lazy (and liking DRY code), I'm the kind of guy who's going to write a few little wrappers for recurring HTML markup. Those provided by Rails are good already, but sometimes I have something a little more specific that I know I'm going to repeat over and over.
In some situations a partial can be the solution, but sometimes I'm just going to call the snippet way too often to justify the overhead of using partials.
Right now I create a helpers/html_helper.rb file and stick them in there. The problem is that helpers are not reloaded dynamically per request during development. So each time I tweak my snippet or the code around it, I have to kill the server and restart it.
Granted, it's just a 5 seconds process, but I love Rails' convenience of just developing and then refreshing the browser. So I'd love to have that for my markup snippets as well.
Note: Just sticking 'unloadable' inside the helper module doesn't work.