Yes, you will create a new object each time with +=. That doesn't mean it's always the wrong thing to do, however. It depends whether you want that value as a string, or whether you're just going to use it to build the string up further.
If you actually want the result of x + y
as a string, then you might as well just use string concatenation. However, if you're really going to (say) loop round and append another string, and another, etc - only needing the result as a string at the very end, then StringBuffer/StringBuilder are the way to go. Indeed, looping is really where StringBuilder pays off over string concatenation - the performance difference for 5 or even 10 direct concatenations is going to be quite small, but for thousands it becomes a lot worse - basically because you get O(N2) complexity with concatenation vs O(N) complexity with StringBuilder.
In Java 5 and above, you should basically use StringBuilder - it's unsynchronized, but that's almost always okay; it's very rare to want to share one between threads.
I have an article on all of this which you might find useful.