It seems that this is a one off script you might want to typically be running after DB updates right?
If that's the case, you can make it part of your "DB update script"
If you use anything like capistrano, you can include there too.
In all cases, if you don't want to touch the shell, I agree that having a controller to call the console code (or any php file running exec() as mentioned previously) would do the trick.
Also, if you want to run it just once and have it scheduled - don't forget that you have the "at" command (instead of cron) which will run it at that scheduled date (see http://linux.about.com/library/cmd/blcmdl1%5Fat.htm)
Hope it helps,
Cheers,
p.s: if its a console shell and you don't want to run it from the console, then just don't make it a console shell.