I'm not sure "drag" makes sense with the code you've posted. What you've shown would slowly wind the object back to 0 rotation.
If you want a drag/acceleration effect, create a separate variable with your acceleration factor, which you apply every frame. Then, you can apply a factor to that variable to slow rotation down/speed it up.
Something like:
private var _rotationAcceleration:Number = 0;
private var _dragFactor:Number = 0.97;
private var _clip:Sprite;
private function startSpin():void {
_rotationAcceleration = 10.0;
}
private function enterFrameListener(event:Event):void {
_clip.rotation += _rotationAcceleration;
_rotationAcceleration *= _dragFactor;
}