Advert Click Validation

Question

I am working on a sensible advert exchange system.

Most of the ones out there have crappy interfaces over crappy codes.

I want to do somthing different.

What are the things I need to consider when validating clicks and impressions to ensure the integrity of the system.

Thanks in advance. :)

Answer 1

1. Define what constitutes a valid click.
2. Define what constitutes a valid impression.
3. Ensure that your code can determine which actions pass these definitions and which don't.