how to get confirmation of newsletter that user read it or not

Question

i want confirmation that my newsletter is open by customer or not

Answer 1

Investigate Web bug. However, this practice is unreliable and not well accepted by many users.

Answer 2

What is generally done is inserting an <img> tag with a specific identifier in it, like, for instance :

<img src="http://www.yourserver.com/newsletter-tracker.php?id=123456" alt="blah" />

When the script at newsletter-tracker.php is called (i.e. when the newsletter is read), you'll know that the newsletter with id 123456 has been opened by your customer -- and if you know to wich customer this id correspond, you know which customer has opened the newsletter.

Still :

• it only tracks when newsletters have been opened ; which doesn't necessarily imply they've actually been read.
• it only works if your users enable images in their mail client
• it's not always seen as good practice to track your customers -- they might not like that idea, even if you (or your marketing guy) like it.

And, of course, you can use the same kind of tricks for links that point back to your site, in that newsletter.

For instance, if you have a link to a product page, like this :

<a href="http://www.yourserver.com/product.php?idproduct=123"&gt;See the product</a>

You can add some tracker id :

<a href="http://www.yourserver.com/product.php?idproduct=123&amp;tracker=12356"&gt;See the product</a>

You then have to modify your product page, so when it receives that "tracker" parameter, it logs the fact that a customer has arrived on the product page via the newsletter.

Here, too, a couple of notes :

• if the newsletter has been forwarded to a friend, two people can arrive to the product page with the same tracker id
• same if the link has been given to anyone via MSN or the like
• and, of course, same ethic considerations

Answer 3

Check this site Did they read it