The simplest is to use an existing web service for this.
There are plugins that let you do much more, including making your models geolocation-aware (geokit-rails) automatically, but if all you need is a country code for example, simply sending an HTTP Get to http://api.hostip.info/country.php
(there are other services but this one does not require an API key) will return it, e.g. :
Net::HTTP.get_response(URI.parse('http://api.hostip.info/country.php'))
=> US
Or polling http://api.hostip.info/ will return a full XML response with city, latitude, longitude, etc.
Be aware that the results you get are not 100% accurate. For example, right now I'm in France but reported as in Germany. This will be the case for pretty much any IP-based service.