Personally, I don't make any difference between a feature and a story, stories should be MMF (Minimal Marketable Features). And even if some people will or may disagree, I wouldn't spend to much time on that difference and go ahead with writing stories.
About them, the template you are using seems ok ("As a <role>, I want to <action> so that <business value>"). However...
First, I'd really recommend to use the <role> (a "user" may have multiple roles), this is helpful to discover stories. In your case, this may not make a big difference as I'm not sure that a Tetris user has many roles but still, I'd write "As a player..." instead of "As a user...". Now that I've written this, I can think of different roles: noob player, pro player, etc which may have different expectations.
Second, you seem to have troubles with the "business value" part. One very helpful tool for this part is the 5 Whys (which is used for root cause analysis, i.e. finding the root cause of a problem), it is a very powerful technique. The cucumber documentation explains very well how to use it to find some "good" business value and has a very good sample, so, instead of paraphrasing it, I'm quoting the explanation below:
Business value and MMF
You should discuss the "In order to"
part of the feature and pop the why
stack max 5 times (ask why
recursively) until you end up with one
of the following business values:
- Protect revenue
- Increase revenue
- Manage cost
- Increase brand value
- Make the product remarkable
- Provide more value to your customers
If you’re about to implement a feature
that doesn’t support one of those
values, chances are you’re about to
implement a non-valuable feature.
Consider tossing it altogether or
pushing it down in your backlog. Focus
on implementing the MMFs (Minimum
Marketable Features) that will
yield the most value.
Here is an example taken from an IRC
chat session in [#cucumber][6]:
[5:08pm] Luis_Byclosure: I'm having problems applying the "5 Why" rule, to the feature
"login" (imagine an application like youtube)
[5:08pm] Luis_Byclosure: how do you explain the business value of the feature "login"?
[5:09pm] Luis_Byclosure: In order to be recognized among other people, I want to login
in the application (?)
[5:09pm] Luis_Byclosure: why do I want to be recognized among other people?
[5:11pm] aslakhellesoy: Why do people have to log in?
[5:12pm] Luis_Byclosure: I dunno... why?
[5:12pm] aslakhellesoy: I'm asking you
[5:13pm] aslakhellesoy: Why have you decided login is needed?
[5:13pm] Luis_Byclosure: identify users
[5:14pm] aslakhellesoy: Why do you have to identify users?
[5:14pm] Luis_Byclosure: maybe because people like to know who is
publishing what
[5:15pm] aslakhellesoy: Why would anyone want to know who's publishing what?
[5:17pm] Luis_Byclosure: because if people feel that that content belongs
to someone, then the content is trustworthy
[5:17pm] aslakhellesoy: Why does content have to appear trustworthy?
[5:20pm] Luis_Byclosure: Trustworthy makes people interested in the content and
consequently in the website
[5:20pm] Luis_Byclosure: Why do I want to get people interested in the website?
[5:20pm] aslakhellesoy: :-)
[5:21pm] aslakhellesoy: Are you selling something there? Or is it just for fun?
[5:21pm] Luis_Byclosure: Because more traffic means more money in ads
[5:21pm] aslakhellesoy: There you go!
[5:22pm] Luis_Byclosure: Why do I want to get more money in ads? Because I want to increase
de revenues.
[5:22pm] Luis_Byclosure: And this is the end, right?
[5:23pm] aslakhellesoy: In order to drive more people to the website and earn more admoney,
authors should have to login,
so that the content can be displayed with the author and appear
more trustworthy.
[5:23pm] aslakhellesoy: Does that make any sense?
[5:25pm] Luis_Byclosure: Yes, I think so
[5:26pm] aslakhellesoy: It's easier when you have someone clueless (like me) to ask the
stupid why questions
[5:26pm] aslakhellesoy: Now I know why you want login
[5:26pm] Luis_Byclosure: but it is difficult to find the reason for everything
[5:26pm] aslakhellesoy: And if I was the customer I am in better shape to prioritise this
feature among others
[5:29pm] Luis_Byclosure: true!
Let me play the clueless guy and ask the first why question: Why do you want the game to be in color?
Good luck!