The company I work for has their own Flash based video player and the question I get from our execs is "Can we tell what website our player is embedded on?"
At first, I hypothesized I could use Apache mod_rewrite, extract the HTTP_REFFER, and append it to the end of the requested URL. So as the browser gets http://.../viewer.swf, I could slap on ?ref=otherdomain.com
However, I don't think our CDN will cater to our htaccess file. Plus, mostly all the access_log entries show a dash rather than the domain.
So I'm casting this question our here to see if I catch any ideas or solutions. Currently, everything points to 'not possible'.