By "web UI developer", I mean someone whose primary job is to craft pages using HTML, CSS and JavaScript. They should probably be able to learn enough PHP or Rails or something to get by when creating pages that draw their information from a more sophisticated back-end, e.g.,
<div>Your <?=$subscription['title']?> Subscription</div>
This will usually entail working with one of the standard JS libraries - Prototype, JQuery, whatever - and may also require integrating third-party JavaScript like Livepipe for prettification.
I think this set of skills is general enough that any web-based company is going to use a person for this. (If not, please feel free to edit the question until it is!) So what are some examples of questions that you'd ask a person applying for this position? What would raise a red flag if they couldn't do/answer it?