From a maintenance perspective, one should have the HTML / XML as separate from the code as possible IMO, so that minor changes can be made easily even by a non-technical person.
The more a homogeneous block the markup is, the cleaner the work.
One way to achieve this is to prepare as much as possible in variables, and using the heredoc syntax:
// Preparation
$var1 = get_value("yxyz");
$var2 = get_url ("abc");
$var3 = ($count = 0 ? "Count is zero" : "Count is not zero");
$var4 = htmlentities(get_value("def"));
// Output
echo <<<EOT
<fieldset title="$var4">
<ul class="$var1">
<li>
$var2
</li>
</ul>
</fieldset>
EOT;
You will want to use more sensible variable names, of course.
Edit: The link pointed out by @stesch in the comments provides some good arguments towards using a serializer when producing XML, and by extension, even HTML, instead of printing it out as shown above. I don't think a serializer is necessary in every situation, especially from a maintenance standpoint where templates are so much more easy to edit, but the link is well worth a read. HOWTO Avoid Being Called a Bozo When Producing XML
Another big advantage of the separation between logic and content is that if transition to a templating engine, or the introduction of caching becomes necessary one day, it's almost painless to implement because logic and code are already separated.