I am trying to design SEO for a new website and I am running into SEO challenges which I am not quite sure how to solve.
The presumption is of course that the structure of your url - title all are important to rank your page higher for certain keywords. i.e.
http://www.mymoviesite.com/Avatar/Review
http://www.mymoviesite.com/Avatar/Movie-Review - do result in Google making different assumptions about what my content is about.
For a user, I think a < movie name > review , < movie name > movie review, < movie name > film review - are identical queries and I would not expect the search engine to return me different results - however "Google" does and the obvious challenge for me is what to do so as to appear at atleast a similar position for both keywords i.e. review and movie review.
any ideas?